Two kinds of post. Guides walk through finding, qualifying and pitching local businesses whose site is failing them — the sourcing, the 60-second phone check, the cold pitch, the objections. Side-by-side comparisons read each rival tool’s prices and features off their own live pages and show where LeadReef fits. Every method is one you can run yourself, and every claim links back to its source.
GuideBefore the welcome pack: look up the registrar and the MX records, settle who owns the domain, get delegated access by role instead of a password, and keep the owner’s email up through the DNS change. With the access-request email.
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GuidePage 1 sizes the deposit by how little you know about the client. A local owner knows nothing about you, so build the deposit to survive their question: tied to the prototype they’ve seen, refundable until build day, and the words for the quote, the email and the call.
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GuideAfter the pitch, the prototype and the call, the proposal is one page, not six: their words, the failure, the link, one price, the yearly running cost, what you need, a day count and “reply yes”. With a filled-in example.
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GuidePage 1’s discovery-call scripts are written for inbound clients with a brief. The owner who replied to your pitch gives you ten minutes between customers: six questions about how customers arrive, a script for someone who has never sold, and one sentence that ends the call.
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GuideNot your face on a webcam: ninety seconds of the owner’s own site failing on a phone. The shot list with a time budget, where to host the file and what each home tells you, and the three-line email that carries it.
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GuideAt a shop with no front desk, info@ already is the owner. The who-reads-it test, where a local owner’s name is actually written (review sign-offs, licence boards, county DBA filings), and the ladder from a name to the inbox they read.
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GuideDoes the address in your footer have to be your home, and is “reply no and I’ll stop” a lawful opt-out? Street vs PO box vs private mailbox, the three duties a reply-based opt-out brings, and the three-line footer for a hand-sent pitch.
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Guide“B2B is fine” was written for sales teams. For the address a freelancer copies off a local business’s site, the answer depends on the country: a non-issue in the US, implied consent in Canada and Australia, and never consent in the UK and EU, where a sole trader counts as a person.
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GuidePage 1’s no-website percentages disagree by a factor of forty because none counts a city. Count yours instead: a Census denominator, a 20-listing sample per trade for the rate, and the arithmetic that says how many months of pitching it is.
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GuideWork back from one paid job through three fixed ratios to the number of people you actually need to email — then use the rule of three to tell bad luck from a bad campaign.
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GuideBuiltWith is built for B2B sales, and its city filter drops the neglected sites you most want to pitch. The free, city-first order that finds them instead.
Read the guideTracking tools only see your inbox, but local owners reply by phone, from another address, or weeks later. How to count and match the replies that never land in it.
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GuideIdentify the platform in two minutes, then read it: has this owner ever paid for a site, and is anyone paid to maintain it now? A pitch order built from the answer.
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GuideWhen an owner replies “how much?” to your pitch, the textbook sales advice is wrong — the prototype is discovery already done. How to quote in writing, in one number.
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Guide“Businesses that need a website” lists confuse need with buying. A three-question test — owner controls the site, customer searches and compares, no platform owns that search — draws the shorter list of niches that actually pay.
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GuideChoose the platform by what happens at handover: who gets billed, what the client pays per year, and what breaks when they stop paying. A beginner’s guide built around the bill, not the build.
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ComparisonGetSiteFinder verifies deeper and builds a fuller, publishable site, but drafts no outreach. LeadReef builds a prototype and writes the cold email and SMS to send it, for less. Who each fits.
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ComparisonNoSiteSearch finds no-website leads, scores them and pings you, with a built-in CRM. LeadReef also builds the prototype and drafts the email and SMS. Who each fits.
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ComparisonWebLeadr grades the site and writes a message on cheap one-time packs, but builds no page. LeadReef also builds the prototype, on a subscription. Who each fits.
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ComparisonProspea finds, scores, previews and drafts, then auto-sends on its paid plans. LeadReef is cheaper, searches more sources, and leaves the send to you. Both start free.
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ComparisonNoWebFinder is a cheap, high-volume list of no-website businesses. LeadReef scores the site, builds a prototype and drafts the pitch to send. Who each fits.
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GuideThe no-website list is free and picked over. The bad-website list is harder to build and converts better. How to source both, qualify for budget, and which one deserves your Monday morning.
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GuideFive checks you can run on any local business site from a phone, in order, each with the false alarm that makes it lie — and a two-fails rule for pitch or skip.
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GuideTurn each failure you found into a first line the owner can check on their own phone, with the wrong way to say each one and the four-part shape the rest of the message takes.
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GuideThe eight objections owners actually reply to a redesign pitch, sorted by what each one protects, with a short written reply for each — including the switching facts page 1 never states.
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GuideFor a freelancer hand-sending cold pitches from a personal @gmail.com address: what to fix first, what standard advice does not apply to you at all, and a free four-inbox test.
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GuideSkip the fictional bakery. Build the concept for a real local business with a weak site, put it in your portfolio, and send it to the owner — one piece of work that is also the pitch.
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GuideA redesign nobody paid for can still carry numbers. Measure the old site and your prototype the same way, the same day, and separate what you measured from what you only expect.
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GuideA free site for a Google review is the one swap Google removes. What a first client can give you that helps the next pitch more than a star rating, and when free is worth doing at all.
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GuideThe baseline for a business with no analytics lives in three places you capture the week they say yes. What to grab before the switch, and how to report small counts honestly.
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ComparisonEleven tools compared, with real entry prices and what each one actually finds, builds and drafts. Which give a plain list, which judge the failing sites, and where LeadReef fits.
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ComparisonBoth build a site for the prospect. Only one also judges the existing site and hands you the cold email and SMS, at the cheaper entry price, and lets you search free first.
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ComparisonUgly Site Scraper runs the deepest site audit in the set. LeadReef hands over the built prototype instead, and five more tools, from Zorlyo to Grape Leads, get a paragraph each.
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ComparisonThe closest tool to LeadReef: both find, score, build a preview and draft outreach, and both start free. Thyonix adds WhatsApp; LeadReef reaches past a single lead source. Who each fits.
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ComparisonOutscraper is a pay-as-you-go data platform: 500 places free, then $3 per 1,000 records, with an API. LeadReef scores the site, builds a prototype and drafts the pitch instead. Who each fits.
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ComparisonTargetron is a filterable business directory with no subscription: 50 records free, then $15 per 1,000. LeadReef scores the lead, builds the replacement page and writes the outreach. Who each fits.
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ComparisonLeadsByLocation scores sites with PageSpeed and exports contacts and CSVs; its audit PDF starts at $79 and white-label at $149. LeadReef builds the prototype and writes the outreach, from $14. Who each fits.
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