LeadReef
LeadReef blog

Finding clients

How to find and qualify local businesses whose website is failing them, before you write a word.

9 posts · Finding clientsNewest first
How to find web design clients who already need you, headline with the LeadReef logo on a pale grey card
Guide

How to Find Web Design Clients: Start With the Local Businesses Whose Websites Are Already Failing

Most guides on how to find web design clients hand you a menu of channels. This one ranks them by whether they show who needs a site, then gives a seven-day plan.

9 min read
Headline on how to sell websites to local businesses: score them before you pitch
Guide

How to Sell Websites to Local Businesses: Score the Business Before You Write the Pitch

How to sell websites to local businesses: a five-stage sequence and a three-question Pay, Pain and Path score that tells you which businesses deserve a pitch, with a first message and quote structure.

9 min read
How to find the owner of a business before you pitch it: the name first, then the inbox they actually read
Guide

How to find the owner of a business before you pitch it

At a shop with no front desk, info@ already is the owner. The who-reads-it test, where a local owner’s name is actually written (review sign-offs, licence boards, county DBA filings), and the ladder from a name to the inbox they read.

10 min read
How many businesses are in my city, and how many of them need a website
Guide

How many businesses are in my city, and how many need a website?

Page 1’s no-website percentages disagree by a factor of forty because none counts a city. Count yours instead: a Census denominator, a 20-listing sample per trade for the rate, and the arithmetic that says how many months of pitching it is.

8 min read
BuiltWith lead generation for local web design clients: why the city filter misses the leads you want
Guide

BuiltWith lead generation for local web design clients

BuiltWith is built for B2B sales, and its city filter drops the neglected sites you most want to pitch. The free, city-first order that finds them instead.

7 min read
How to tell what platform a website is built on and what it says about the owner
Guide

How to tell what platform a website is built on

Identify the platform in two minutes, then read it: has this owner ever paid for a site, and is anyone paid to maintain it now? A pitch order built from the answer.

8 min read
Businesses that need a website versus businesses that will pay for one
Guide

Which local niches actually buy a website

“Businesses that need a website” lists confuse need with buying. A three-question test — owner controls the site, customer searches and compares, no platform owns that search — draws the shorter list of niches that actually pay.

7 min read
How to find local businesses without a website — a guide for web designers and agencies
Guide

How to find local businesses without a website

The no-website list is free and picked over. The bad-website list is harder to build and converts better. How to source both, qualify for budget, and which one deserves your Monday morning.

7 min read
How to tell if a website is outdated — five checks a web designer can run from a phone in sixty seconds
Guide

How to tell if a website is outdated in 60 seconds

Five checks you can run on any local business site from a phone, in order, each with the false alarm that makes it lie — and a two-fails rule for pitch or skip.

7 min read

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