Outreach
Cold pitches that land: deliverability, the law, the first line and what to send with it.
Web Design Cold Call Script: Word-for-Word Openers, Voicemail and the Legal Check
A web design cold call script you can say in 90 seconds: pick the opener from what you saw on the prospect's site, plus a voicemail script and a plain-English legal check for calling businesses in the US and UK.
10 min read
Cold Email Follow Up Template for Local Business Owners: Three Emails, One Call, One New Fact Each Time
A cold email follow up template built for shop and trade owners, not SaaS buyers: a two-week ladder of three emails and one phone call, each carrying a new checkable fact about their website.
10 min read
Video prospecting for local web design clients
Not your face on a webcam: ninety seconds of the owner’s own site failing on a phone. The shot list with a time budget, where to host the file and what each home tells you, and the three-line email that carries it.
10 min read
CAN-SPAM physical address and opt-out when you cold email from your kitchen
Does the address in your footer have to be your home, and is “reply no and I’ll stop” a lawful opt-out? Street vs PO box vs private mailbox, the three duties a reply-based opt-out brings, and the three-line footer for a hand-sent pitch.
12 min read
Is cold emailing illegal if the address came off a local business’s website?
“B2B is fine” was written for sales teams. For the address a freelancer copies off a local business’s site, the answer depends on the country: a non-issue in the US, implied consent in Canada and Australia, and never consent in the UK and EU, where a sole trader counts as a person.
10 min read
How many cold emails to get a client?
Work back from one paid job through three fixed ratios to the number of people you actually need to email — then use the rule of three to tell bad luck from a bad campaign.
7 min read
Cold email tracking for local outreach
Tracking tools only see your inbox, but local owners reply by phone, from another address, or weeks later. How to count and match the replies that never land in it.
7 min read
How to pitch a website redesign: one line for each failure
Turn each failure you found into a first line the owner can check on their own phone, with the wrong way to say each one and the four-part shape the rest of the message takes.
8 min read
Why are my Gmail emails going to spam?
For a freelancer hand-sending cold pitches from a personal @gmail.com address: what to fix first, what standard advice does not apply to you at all, and a free four-inbox test.
8 min readJudge it on your own market.
Pick one of 10 business types and one of 10 cities, and up to 10 leads a day cost nothing, no card needed.